Barber Graphics Consultation Project

During my Advertising and Marketing Communications course I worked with two class members as a team on a Advertising and Marketing Consultation project in partnership with the UMD Center for Economic Development and their Small Business Initiative Program.

This goal of the course and this project was to create an integrated marketing communications plan for a small business in the Duluth, MN area. Our team was fortunate enough to be partnered with Barber Graphics, a small screen printing business located in Virginia, MN owned by the Barber family.

In addition to the project research I compiled our information and designed the final plans book which was presented to the Barber family and our professor.