Shark Bowl

Sea Life Minnesota Aquarium

During Super Bowl 52 I helped created, designed, and produced "Shark Bowl", a week long live stream placing Sharks vs. Turtles to see who can score more underwater touchdowns and take home the victory.

Capitalizing on the Super Bowl buzz, this was a great opportunity for some exciting PR.

Results

Shark Bowl was extremely successful gathering 51 TV hits from affiliates across the US, features on Good Morning America, and over 2 million total impressions including TV, radio, and social media.

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Merlin's Magic Wand Charity