Small Business Consultations
UMD Center for Economic Development
During my college marketing program I worked on two separate projects in partnership with the UMD Center for Economic Development and their Small Business Initiative Program. In addition to project research I compiled and designed our final plans books.
Barber Graphics
This goal of this partnership was to create an integrated marketing communications plan for a small business in the Duluth, MN area. Our team was partnered with Barber Graphics, a small screen printing business located in Virginia, MN owned by the Barber family.
UMD Bookstore
The goal of this project was to improve the consumer shopping experience at the university bookstore at the University of Minnesota Duluth campus. The research process and recommendations involved 40 hours of in store observation hours, individual research, and utilizing strategic marketing.
